Print Vs Web

PRESS ARTICLE / WEB ARTICLE
Irate staff Kidnap boss / Angry worker takes boss hostage
Mx Thursday March 26, 2009 pg.13 / http://www.theaustralian.news.com.au/

In terms of content it can be said that in the press article taken from the mx the purpose the headline “irate staff kidnap boss” is to be strong rightforward and draw in the readers right away.

Because the article lacks of an image to support the content they try to create a catchy phrase as a title to grab as much attention as possible. Something similar happens on the web where on the australianews site the headline appears as “Angry workers takes boss hostage” however it seems more sutile. At this point I think its important to e taken into consideration the type of newspaper and website that are been compare as it may influence the way the reader perceives the new.

The mx may be focus on a more casual audience while the Australians news a more informative one and therefore may have a more serious and formal style to express things down.

From the point of view of design the printed article has a more strict and limited “template”. The space is limited and therefore the content has to be consistent and full of information. On the other side the web the article shows a short article of the new as well as the option of reading the whole article or even to related articles, with the aim of following the new more in depth.

The article found on the web uses images to back up and complement the article while in the newspaper didn’t have any. One feature that is really good on the web is the possibility of changing the text by increasing or decreasing the size according to the reader’s need. On the other side newspapers use a small font size. 8pts to be able to optimize space as it is limited.

Meanwhile the web has unlimited space for information and therefore its style allows it to be more descriptive medium. This more detailed approach works online because the content is searchable and you can sort and present it in personalized views for each user. This shows the web as a more interactive medium.

It can be said that newspaper and web even if they have to different concepts of showing its content they complement each other; when you read an article on the newspaper you might find a good consistent narrative, and if you are interested in the article a good option is going on internet to find more about it.

Press Release 2

Telstra and Vodafone Announces release of new Smart Phone NOKIA E71

Vodafone and Telstra have announced the release of the new Nokia E71 mobile. It is the lightest and slimmest smart phone with QWERTY keyboard. The new Nokia E71 has wireless internet, Microsoft office appliances, 571 Modem, Bluetooth, speed dial, touch screen, multiscanner, music store, flash player, internet radio, recorder and 250 more components that keeps you easily connected with your office, friends and family.

As well of being the only mobile with micro technology and to have email, internet browser, and multimedia features the new Nokia E71 provides worldwide connectivity which gives a better connection of data services and GPS that includes a more complete range of location features. Its touch screen has the highest resolution available in a smart phone.

With powerful multimedia features, email and voice messaging access, optimized navigation and easy access to 60 installations tools as Messenger, Facebook, Hotmail, Yahoo, You Tube, Sportrack and Wiipresenter , Nokia E71 allows you to have a productive and entertaining lifestyle.

Trendy and with a new style NokiaE71 has video recorder with image stabilizer, complete keyboard QWERTY and a navigation system that allows the user to enjoy of a unique communication experience.

Its complete media player can reproduce all your favourite songs and videos. With a 3.7 mega pixels camera that includes auto focus, digital zoom and flash you can take pictures with printing quality and as the same time capture the precise moment and send it right away to a friend or even upload them to the web.

Similar to all smart phones, the new Nokia E71 offers the solutions to mobile messaging by including administrative and security high technology settings. One big part of the sales of the NokiaE71 mobiles will go to campaigns against alcohol and drugs. Reason for this is the strong interest that Telstra and Vodafone have in contributing in issues that affect youth, as big percentage of their customers are young people.

The mobile is available only at Telstra and Vodafone stores at a cost of $1550 Aus. Also it can be purchase through www.telstra.com or www.vodafone.com where you can get it for $1520Aud when signing in as a new customer. Customers can find Caps available from 150minutes for $49.99aus or even obtain it for free in a $250 cap.

MBT

Massai Barefoot Technology

For the last few years a new product has taken over the footwear market, it is known around the world as the “anti shoe”. The design comes from a concept of an unstable shoe, where opposite to a traditional shoe you have lack of stability and support. This can be done due to its curve sole which is design to recreate an uneven surface when walking with them.

When you are wearing a pair of MBTs you use your body as your own tool of support, this means that as you don’t have any stability at all and therefore you are working out muscles that you don’t usually use when wearing your regular shoes.

As a result of this, your muscle activity increases in every part of your body. Although it may seem as an exercise shoe, it has some other benefits for your body such as reducing back and neck pain and strengthening your joints.

As you wear them you will find that actually you are standing on a pivot point, reducing any contact on your heels and toes. The lack of support forces your body to push your shoulders back and stand straighter keeping you on balance and reducing any stress on your heels and toes as well as improving your posture as your spine is align with your pelvis.

The Massai barefoot technology makes part of a new design concept known as physiological footwear. Sometimes people don’t realize that a pain or problem they may have in their body can be a result of a bad pair of shoes and therefore it can be conclude that when buying shoes people should think about comfort, health and benefits, as sometimes having the wrong pair of shoes could be describe as building houses on sand.