Print Vs Web

PRESS ARTICLE / WEB ARTICLE
Irate staff Kidnap boss / Angry worker takes boss hostage
Mx Thursday March 26, 2009 pg.13 / http://www.theaustralian.news.com.au/

In terms of content it can be said that in the press article taken from the mx the purpose the headline “irate staff kidnap boss” is to be strong rightforward and draw in the readers right away.

Because the article lacks of an image to support the content they try to create a catchy phrase as a title to grab as much attention as possible. Something similar happens on the web where on the australianews site the headline appears as “Angry workers takes boss hostage” however it seems more sutile. At this point I think its important to e taken into consideration the type of newspaper and website that are been compare as it may influence the way the reader perceives the new.

The mx may be focus on a more casual audience while the Australians news a more informative one and therefore may have a more serious and formal style to express things down.

From the point of view of design the printed article has a more strict and limited “template”. The space is limited and therefore the content has to be consistent and full of information. On the other side the web the article shows a short article of the new as well as the option of reading the whole article or even to related articles, with the aim of following the new more in depth.

The article found on the web uses images to back up and complement the article while in the newspaper didn’t have any. One feature that is really good on the web is the possibility of changing the text by increasing or decreasing the size according to the reader’s need. On the other side newspapers use a small font size. 8pts to be able to optimize space as it is limited.

Meanwhile the web has unlimited space for information and therefore its style allows it to be more descriptive medium. This more detailed approach works online because the content is searchable and you can sort and present it in personalized views for each user. This shows the web as a more interactive medium.

It can be said that newspaper and web even if they have to different concepts of showing its content they complement each other; when you read an article on the newspaper you might find a good consistent narrative, and if you are interested in the article a good option is going on internet to find more about it.

Press Release 2

Telstra and Vodafone Announces release of new Smart Phone NOKIA E71

Vodafone and Telstra have announced the release of the new Nokia E71 mobile. It is the lightest and slimmest smart phone with QWERTY keyboard. The new Nokia E71 has wireless internet, Microsoft office appliances, 571 Modem, Bluetooth, speed dial, touch screen, multiscanner, music store, flash player, internet radio, recorder and 250 more components that keeps you easily connected with your office, friends and family.

As well of being the only mobile with micro technology and to have email, internet browser, and multimedia features the new Nokia E71 provides worldwide connectivity which gives a better connection of data services and GPS that includes a more complete range of location features. Its touch screen has the highest resolution available in a smart phone.

With powerful multimedia features, email and voice messaging access, optimized navigation and easy access to 60 installations tools as Messenger, Facebook, Hotmail, Yahoo, You Tube, Sportrack and Wiipresenter , Nokia E71 allows you to have a productive and entertaining lifestyle.

Trendy and with a new style NokiaE71 has video recorder with image stabilizer, complete keyboard QWERTY and a navigation system that allows the user to enjoy of a unique communication experience.

Its complete media player can reproduce all your favourite songs and videos. With a 3.7 mega pixels camera that includes auto focus, digital zoom and flash you can take pictures with printing quality and as the same time capture the precise moment and send it right away to a friend or even upload them to the web.

Similar to all smart phones, the new Nokia E71 offers the solutions to mobile messaging by including administrative and security high technology settings. One big part of the sales of the NokiaE71 mobiles will go to campaigns against alcohol and drugs. Reason for this is the strong interest that Telstra and Vodafone have in contributing in issues that affect youth, as big percentage of their customers are young people.

The mobile is available only at Telstra and Vodafone stores at a cost of $1550 Aus. Also it can be purchase through www.telstra.com or www.vodafone.com where you can get it for $1520Aud when signing in as a new customer. Customers can find Caps available from 150minutes for $49.99aus or even obtain it for free in a $250 cap.

MBT

Massai Barefoot Technology

For the last few years a new product has taken over the footwear market, it is known around the world as the “anti shoe”. The design comes from a concept of an unstable shoe, where opposite to a traditional shoe you have lack of stability and support. This can be done due to its curve sole which is design to recreate an uneven surface when walking with them.

When you are wearing a pair of MBTs you use your body as your own tool of support, this means that as you don’t have any stability at all and therefore you are working out muscles that you don’t usually use when wearing your regular shoes.

As a result of this, your muscle activity increases in every part of your body. Although it may seem as an exercise shoe, it has some other benefits for your body such as reducing back and neck pain and strengthening your joints.

As you wear them you will find that actually you are standing on a pivot point, reducing any contact on your heels and toes. The lack of support forces your body to push your shoulders back and stand straighter keeping you on balance and reducing any stress on your heels and toes as well as improving your posture as your spine is align with your pelvis.

The Massai barefoot technology makes part of a new design concept known as physiological footwear. Sometimes people don’t realize that a pain or problem they may have in their body can be a result of a bad pair of shoes and therefore it can be conclude that when buying shoes people should think about comfort, health and benefits, as sometimes having the wrong pair of shoes could be describe as building houses on sand.

jukeboxes

flash

Flash Questions 01


1. What are the shortcuts for:
Showing the entire stage: apple 2
Showing the entire object: apple 3
zoom in tool: apple +
zoom out tool: apple -
Panning the stage: spacebar
Showing outlines: Apple, option, shift, o

2. What is the difference between the selection tool (black arrow) and the sub selection tool (white arrow)?
Selection tool selects all shape and makes curves, subselection select points in a shape to manipulate de handle points.

3. Name the six drawing tools?
1. Line
2. Pen
3. Oval
4. Rectangle
5. Polystar
6. Pencil

4. To use guides what must be turned on? Rulers and
Show guides

5. What is one unique thing about fill elements in Flash as compared to other tools?
You can separate the fill from the stroke.

6. What is the difference between a stroke created with the brush tool and a thick line created by the line tool?
A thick line is just made of two points while the stroke line is created by an outer line where the points can be modified.

7. How do you control what the brush tool paints over? What are the 5 options and what do they do.
It can be control using the brush mode option.

1. Paint normal
2. Paint fill
3. Paint behind
4. Paint inside
5. Paint selection

8. What is the difference between the paint bucket and the ink bottle?
Paint bucket is for the fill color
Ink bottle is for the stroke color

9. What does the lock fill do?
Makes the same gradient go over two or more shapes.

10. What is does the smoothing setting do for the brush tool.
Makes a line curve and smoother

11. How can you tell if the eye dropper is going to sample a fill or a line?
In a fill sample there’s a small paintbrush next to the eye dropper.
In a line sample there’s a small pencil next to the eye dropper.

12. How do you draw an oval from the center?
holding option

flash

Flash Questions 01


1. What are the shortcuts for:
Showing the entire stage: apple 2
Showing the entire object: apple 3
zoom in tool: apple +
zoom out tool: apple -
Panning the stage: spacebar
Showing outlines: Apple, option, shift, o

2. What is the difference between the selection tool (black arrow) and the sub selection tool (white arrow)?
Selection tool selects all shape and makes curves, subselection select points in a shape to manipulate de handle points.

3. Name the six drawing tools?
1. Line
2. Pen
3. Oval
4. Rectangle
5. Polystar
6. Pencil

4. To use guides what must be turned on? Rulers and
Show guides

5. What is one unique thing about fill elements in Flash as compared to other tools?
You can separate the fill from the stroke.

6. What is the difference between a stroke created with the brush tool and a thick line created by the line tool?
A thick line is just made of two points while the stroke line is created by an outer line where the points can be modified.

7. How do you control what the brush tool paints over? What are the 5 options and what do they do.
It can be control using the brush mode option.

1. Paint normal
2. Paint fill
3. Paint behind
4. Paint inside
5. Paint selection

8. What is the difference between the paint bucket and the ink bottle?
Paint bucket is for the fill color
Ink bottle is for the stroke color

9. What does the lock fill do?
Makes the same gradient go over two or more shapes.

10. What is does the smoothing setting do for the brush tool.
Makes a line curve and smoother

11. How can you tell if the eye dropper is going to sample a fill or a line?
In a fill sample there’s a small paintbrush next to the eye dropper.
In a line sample there’s a small pencil next to the eye dropper.

12. How do you draw an oval from the center?
holding option

FOLEY SOUND

INTRODUCTION

Visual images and sounds complement each other creating a way of expression, It’s combination create emotions that make people feel more alive, Therefore in the movie industry where the visual aspects Is a predominant factor audio becomes and important aspect use to outstand each feeling, emotion, or meaning which an image is trying to communicate. To create this level of emotion every sound in movies, is directed completely and works together with an Image, this is done through Foley.

1. FOLEY

1.1 What’s Foley?

The Foley technique was named for Jack Foley, a sound editor at Universal Studios. It is based on the art of creating sounds that accompany and enhance live action sound recorded for films. This process is done due to the fact that most of the time is better to record apart the sound to give the viewer a better audio quality s and therefore a more alive feeling. Nevertheless this sound quality is obtained by using unconventional implements and their purpose in a scene is to reproduce and enhance a noise that is not notice immediately by the viewer. Therefore, even is people doesn’t realize it most of the times the sound heard in a movie is simulate by an element different than the one seen in that instant.

1.2 Foley Artists

The Foley crew will include the artist or "walker," who makes the sound, and a technician or two to record and mix it. They are in charge to match the live sound effects with an action picture are known as Foley artist. They have to achieve the sounds required with everyday things. Therefore there capacity to be able to simulate and produce a specific sound from an ordinary element makes them artist with an incredible capacity of creativity and extremely developed audiles skills like rhythm and tempo. While for common people is hard to imagine a different sound coming from the objet which belongs to, professional artists have the ability to look at an object and imagine what type of sound can be made to produce.

Therefore the talent of a Foley artist is measured in how convincing the realism of the sound produced is. That’s how Foley artist can be seen as a kind of actors; they have to put themselves in the situation happening in the scene, they have to act the part of the scene where a sound is required. They study each sound, movement present in the daily life, how people walk, move, how nature sounds, all this to reproduce a real life atmosphere for the audience.

2. HOW IS DONE?
Foley requires three main components, clothes, moves, and specific elements, each of them is added in stages to a multi-track recorder and synchronized with the picture. This is achieved as the artist interacts with the element and as a result is obtain a natural sounding scene with no dialogue or soundfx.
2.1 Moves
The movement sound in a movie is done by recreating the sound of clothes of an actor, because there is no an specific sound that describes movement therefore what is heard in a movie is the clothes noises made when walking running, changing of position etc. To perform a moves track pieces of materials such as cotton, leather, plastic, are used, they are selected depending of what the actor is wearing in the scene. The sound of motion when a character interacts provides a background audio that represent minor movements in a scene, making it more realistic.
To record movement tracks, Foley artists stand or sit about 3feet near the microphone. They watch the screen and move as the actors in the scene do, trying to capture the action and record a constant motion sound. It is very important that the room is in absolute silence to try to avoid picking background noises.
2.2 Footsteps
One of the most important elements Foley artists provide is the sound of the footsteps. However not every step sounds the same, and therefore Foley studios are made of different kinds of surfaces such as wood, marble, glass and concrete.
When a character’s footstep is covered, a Foley artist must analyze the interaction (heavy, fast, silent, etc) transmitted between the steps and the surface in a scene. Depending of the surface and the step style they will select the appropriate shoes (heels, boots, and sneakers) and surfaces required in the film. To make the footsteps and image are synchronized and provide the feeling needed they will practice several times the movement before recording it.
2.3 Specifics
Anything an actor touches or effects is considered a Specific and recorded as a separate element. They are used to recreate the actual movements in an enhanced way. To create them Foley artists collect infinite props, however is not enough just to have them but to know how to use them, therefore they have specific tricks to perform a sound. (Gloves sound like bird wing flaps; an old chair makes a creaking sound).
3. WHERE IS DONE?

3.1 Prop room

A Foley a studio is where the sound produce is recorded by the Foley crew. Different to a regular studio this one may appear to be a storage area where a variety of unconventional objects can be found. In a professional Foley Studio you can find different types of surfaces, objects clothes etc. The more equipped a prop room is, the easier for a Foley artist to work and are experiment new sounds.

3.2 Foley recording

A recording technique to obtain a good quality record audio is to have a proper microphone; it has to close to the object recorded to optimize the signal quality and avoid background noises. It is recommended to record effects with no ambient background sound to minimize audio interference.


CONCLUSION

From audio and video working together it appears the Foley technique as a way to communicate meanings and offer a more alive sensation. It can be conclude that although we might be most immediately conscious of the visual aspects of what we see on a screen or a stage, sounds, tell us something about a scene that visual images on their own don’t. Sound effects contribute significantly to the story-telling process in a film giving depth and realism to the audio, showing how by the used of unconventional elements sounds can be recreated. Therefore Foley proves that not everything you hear is what you see. However the fact the viewer is not aware of this, is what makes a Foley artist good at it.